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The following content can lead to a decrease in rankings User deception; Use of other peoples logos, names and brands; Pages posing as official pages of celebrities or copying the profile of real people from social networks; Any documents attempting to manipulate the user; Fake contacts; Inaccurate information. Unverified information; Nonexistent content authors; Pages that disguise advertising as main content. Pages with content about conspiracy theories; Highly distracting ads. Clickbait, sensational headlines to increase the number of clicks; Popup windows; Elements that interfere with scrolling. Advertising with obscene content; Stimulant elements; Copied text; Misrepresentation of facts; Pages without editing.

Pages without links to sources; Filling the material with distracting pictures or other content that interferes with reading; Abuse of generally known facts Email Marketing List and use of general phrases such as its no secret; Negative comments on the site and external resources. For more information about site evaluation by Google, see the article on the MegaIndex website at the link below How Google employees evaluate sites. Every website owner should be aware of negative SEO. An attacker can cause great damage to positions by gaining access to the site. Businesses must take care of their websites.



Competitors are always looking for ways to attack each other. Competition has already reached a level where competitors are using unethical ways to stay at the top of organic search engine results. There are many ways to fend off a negative SEO attack. Protection against negative SEO attacks on the site if the site is hacked Negative SEO is a real threat to achieving top organic rankings, and SEOs who underestimate this aspect of SEO pay dearly for their negligence. Regular auditing of the search engine cache is the only way to prevent such an attack. The check must be carried out regularlyaving taken steps in advance to automate the cache checking process.

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